About ABC Tours Aruba

About Us


With years of experience, ABC Tours has acquired an impeccable record for specializing in Land Rover off-road adventures. We focus on making your tour a lasting and memorable experience.

Marvin and Sharla Kelly are the energetic husband and wife team behind ABC Tours.
As local-born Arubans, they used all their know-how and natural ingenuity for hospitality to take their company from a modest one-Jeep enterprise in 1996 to the dynamic tour company it is today, with a 230 seating capacity. By maintaining their attention for detail, they continue to set the bar even higher, proving themselves to be pioneers in Aruba’s tour business.

We tailor our tours to transform them into a personal experience for you. Our guides are known to offer exceptional service and share all their knowledge of the island’s historic, cultural, and natural attractions. This results in a true Aruban experience that has garnered great reviews from thousands of fans and gained ABC recognition as the “Tour of the Year” from Princess Cruise Lines.

Marvin credits the ever-growing popularity and positive client experiences to the exceptional teamwork of his staff. This is still at the core of the success of their owner-operator family business.

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Jeep safari group posing around the vehicle
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About Our Vehicles


Attention to detail is what guests can expect from the owner and managing director of Aruba’s most dynamic touring company, ABC Tours.

Once his Land Rover Defenders roll off the production line, it is Marvin Kelly who personally supervises the refinements in the essential task of converting each of his Land Rover Defender Stock Cars into Aruba’s most comfortable off-road sports vehicle.

The conversion time can take up to six weeks to turn a Land Rover into an ABC crisp and comfortable, sporting vehicle.

A custom premium paint job with ABC’s signature colors — blue, yellow, and orange — is essential for our branding. Aruba artisan Paul Wong airbrushes each vehicle with playful tiger striping, and it is his creativity that makes the appealing ABC Land Rover attractive and easily recognizable.

At ABC, you enjoy extra thick and high-density foam on your seats for a super comfortable ride like no other 4×4 vehicle offered in Aruba. Seats are covered with bright yellow marine quality vinyl, and the finishing touches are the signature ABC tri-colored flags, which proudly wave.


Additional Information