About ABC Tours Aruba

About Us


With years of experience, ABC Tours has acquired an impeccable record for specializing in Land Rover off-road adventures. We focus on making your tour a lasting and memorable experience.

Marvin and Sharla Kelly are the energetic husband and wife team behind ABC Tours.
As local-born Arubans, they used all their know-how and natural ingenuity for hospitality to take their company from a modest one-Jeep enterprise in 1996 to the dynamic tour company it is today, with a 230 seating capacity. By maintaining their attention for detail, they continue to set the bar even higher, proving themselves to be pioneers in Aruba’s tour business.

We tailor our tours to transform them into a personal experience for you. Our guides are known to offer exceptional service and share all their knowledge of the island’s historic, cultural, and natural attractions. This results in a true Aruban experience that has garnered great reviews from thousands of fans and gained ABC recognition as the “Tour of the Year” from Princess Cruise Lines.

Marvin credits the ever-growing popularity and positive client experiences to the exceptional teamwork of his staff. This is still at the core of the success of their owner-operator family business.

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Jeep safari group posing around the vehicle
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About Our Vehicles


Attention to detail is what guests can expect from the owner and managing director of Aruba’s most dynamic touring company, ABC Tours.

Once his Land Rover Defenders roll off the production line, it is Marvin Kelly who personally supervises the refinements in the essential task of converting each of his Land Rover Defender Stock Cars into Aruba’s most comfortable off-road sports vehicle.

The conversion time can take up to six weeks to turn a Land Rover into an ABC crisp and comfortable, sporting vehicle.

A custom premium paint job with ABC’s signature colors — blue, yellow, and orange — is essential for our branding. Aruba artisan Paul Wong airbrushes each vehicle with playful tiger striping, and it is his creativity that makes the appealing ABC Land Rover attractive and easily recognizable.

At ABC, you enjoy extra thick and high-density foam on your seats for a super comfortable ride like no other 4×4 vehicle offered in Aruba. Seats are covered with bright yellow marine quality vinyl, and the finishing touches are the signature ABC tri-colored flags, which proudly wave.


Additional Information
  • Chevron down Tips for Enjoying Your Tour
    • Wear sturdy, comfortable shoes or boots, as you might have opportunities to hike and walk.
    • We suggest contact lenses be replaced with glasses.
    • Wear comfortable outdoor clothing.
    • Tours are not recommended for pregnant women or people with chronic back or neck problems nor anyone with a serious injury.
    • It’s required for kids to have adult supervision! The minimum age for children is 3 years old, but please feel free to ask our sales representatives which tours we recommend for toddlers.
    • Ice water and sodas are provided on all tours; food and glass containers are not allowed.
    • Don’t forget to bring your sunscreen, camera, and extra batteries!
    • Bring extra cash; some stops may charge about $0.50 or $1 to use their restroom, or you might like to purchase small gifts at some of the great souvenir shops along the way.
  • Chevron down General Information
    • Open year-round, seven days a week (closed December 25)
    • Reservations recommended
    • Hotel or cruise terminal pick-up and drop-off available at most locations for free
    • ABC Tours reserves the right to alter, modify, or cancel any tour due to weather or unsafe conditions.
    • Credit cards accepted: MasterCard or Visa
    • Prices for our regular tours are per person and do not include gratuity for the guide (15%-20% recommended).
    • Tour availability and prices subject to change without notice
  • Chevron down Cancellation & Reservation Policy
  • Cancellations Made Easy

    ABC Tours understands that things don’t always go as planned. That’s why we have a friendly cancellation policy, which means we will do our best to accommodate your needs whenever you want to make a change to your tour date. At ABC Tours, we’ve taken every precaution possible to minimize cancellation fees, so you can book with flexibility knowing that we’ve got you covered!

    For tours canceled outside of the following time periods, cancellation fees may be applicable as follows:

    • 24 hours or less: no refund (or change date)
    • 48 hours or less: 50% cancellation fee (or change date)
    • 96 hours or less: 25% cancellation fee (or change date)
    • 120 hours or less: 10% cancellation fee (or change date)
    • 120+ hours: full refund

    Because of our friendly cancellation policy, we do accept date changes without applying a penalty fee, but the tour is subject to availability.

    Changes to your reservation or cancellations can be requested via email or by calling us toll-free from the U.S. at 1-888-815-3577 or from Aruba at (011) 297-582-5600.

    All changes are subject to availability.

    Charges to Your Card

    Your credit card will be charged as soon as ABC Tours & Attractions can be confirmed — this is normally within 24 hours of sending your reservation to us. If the date that you choose is unavailable, ABC Tours will offer an alternative day or time and confirm this with you before making any charges to your card.

    Prices and Exchange Rates

    Prices are quoted in U.S. dollars.

    Credit Card Safety

    Abc-aruba.com wants you to feel safe when making a secure reservation online. For this reason, we use Secure Socket Layer (SSL) technology to encrypt your credit card and other sensitive information when you make reservations for our tours. The process of encryption prevents unauthorized individuals from viewing your information, as it is securely transmitted over the internet. Once received, your credit card information is not transmitted over the internet again.

    On the day of your tour, you must bring your credit card and another form of your personal ID when you check in, or a copy of your card (both sides) and ID can be faxed to us at +(011) 297-583 9878 prior to your arrival.

    If you prefer to speak to someone in person, please call us at +(011) 297-582-5600 or toll-free from the U.S. at 1-888-815-3577.

    Whichever method you choose, our adventure specialists will respond in 48 hours or less.

    Thank you for choosing ABC Tours & Attractions!

    If you have any questions regarding these policies, contact: [email protected]