About Us
With years of experience, ABC Tours has acquired an impeccable record for specializing in Land Rover off-road adventures. We focus on making your tour a lasting and memorable experience.
Marvin and Sharla Kelly are the energetic husband and wife team behind ABC Tours.
As local-born Arubans, they used all their know-how and natural ingenuity for hospitality to take their company from a modest one-Jeep enterprise in 1996 to the dynamic tour company it is today, with a 230 seating capacity. By maintaining their attention for detail, they continue to set the bar even higher, proving themselves to be pioneers in Aruba’s tour business.
We tailor our tours to transform them into a personal experience for you. Our guides are known to offer exceptional service and share all their knowledge of the island’s historic, cultural, and natural attractions. This results in a true Aruban experience that has garnered great reviews from thousands of fans and gained ABC recognition as the “Tour of the Year” from Princess Cruise Lines.
Marvin credits the ever-growing popularity and positive client experiences to the exceptional teamwork of his staff. This is still at the core of the success of their owner-operator family business.
About Our Vehicles
At ABC Tours Aruba, attention to detail defines everything we do — especially when it comes to our fleet. Under the direction of owner and managing director Marvin Kelly, Aruba’s most dynamic touring company takes pride in delivering the ultimate off-road adventure experience.
Our state-of-the-art Toyota LandCruisers are custom-built to handle Aruba’s rugged terrain with style, safety, and comfort. Each vehicle is personally supervised by Marvin throughout its transformation — a meticulous process that ensures every LandCruiser meets ABC’s high standards of performance and comfort.
Over the course of several weeks, each LandCruiser undergoes a complete conversion to become an ABC Tours signature vehicle. The process includes a premium custom paint job in our iconic blue, yellow, and orange — the colors that represent the spirit of Aruba and the energy of ABC.
Inside, guests will discover extra-thick, high-density foam seats wrapped in durable bright yellow marine-quality vinyl for superior comfort — even on the bumpiest trails.