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Marvin and Sharla Kelly

About ABC Aruba

Persistence and determination, combined with one really great idea, has paid off for this locally-owned family business, headed by Marvin and Sharla Kelly, the energetic husband and wife team behind ABC Tours. Using their Aruban know-how and instinctive talent for hospitality, they were able to take their company from what was a modest one-jeep enterprise in 1998, to the dynamic tour company it is today. ABC Tours now boasts a 230-seating capacity, and has become the most requested guided Safari on the island.

Tours remain personal experiences, with guides offering exceptional service and sharing their intimate knowledge of the island’s historic, cultural and natural attractions. The result is a true Aruba experience that continues to garner rave reviews from thousands of repeat guests, and which has won ABC recognition as the "Tour of the Year", from Princess Cruise Lines.

Ongoing recognition has only motivated the Kellys to try harder in bringing the very best to their customers. By consistently maintaining their attention to detail, they continue to set the bar even higher, proving themselves to be pioneers in Aruba’s tour business and setting the example for the bigger operators.

Marvin credits the ever-growing popularity of ABC Tours to the exceptional teamwork of his staff. The resulting positive word of mouth and numerous referrals generated by countless satisfied clients’ remains the cornerstone for the extraordinary success of their owner-operator family business.


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Why ABC Tours!

  • Lowest price guaranteed
  • No booking fee
  • Beat the queues
  • Most Comfortable Jeeps

No Cancellation Fees

On most bookings
We will never charge you any fees for cancellations or changes.
For most tours and activities, there is no penalty for bookings cancelled a week in advance.


ABC Tours on Youtube



Would do it again in a heartbeat
We had the BEST time on the ABC Jeep Tour. My husband got to drive the jeep across the rough terrain, and we got the adrenaline rush of our lives!

Mr. & Mrs. Breakey – Arlington, Texas, USA
Testimonials TripAdvisor